Educating Moms about Infant Nutrition

Baby's first year is a critical time -- she's developing by leaps and bounds. Fueling her development requires a superior nutrition solution that supports her needs. To communicate the importance of nutrition and the difference it makes, the team created messaging that balanced evidence-based, benefit-driven messaging with poignant and iconic milestones.

Educating Moms about the Importance of Fueling the First Year
Driving awareness of the benefits of the client's product involved educating mom about the importance of superior infant nutrition to fuel their little one's first year. To do so in a way that was memorable and effective, the team juxtaposed evidence-supported benefits messaging with poignant and iconic milestones of baby's first year. Rich media banners took advantage of the deeper interactions available to the brand and illustrated the science, clearly and compellingly.
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